Apple has introduced the iPhone Duo, a foldable device with a starting price of €2,369, according to Il Sole 24 ORE. The launch also came with higher prices for the iPhone 18 Pro lineup, the Italian business daily reported. The announcement was made on Thursday, September 10, 2026.
The iPhone Duo marks Apple's entry into the foldable phone category, a segment where rivals have already been active. Coverage of the launch points to software, rather than hardware, as the main battleground for foldables, with DDay.it framing the competition that way. Samsung responded to the unveiling with social media posts mocking Apple, according to Sky TG24.
Other outlets placed the device in a broader strategic context. HuffPost Italia reported that Apple executive John Ternus is positioning the iPhone as the center of the company's ecosystem and as a natural fit for AI, drawing a line back to Steve Jobs. Separately, HDblog.it noted that the opening and closing animation shown with the iPhone Duo has already appeared on the Galaxy Z Fold 8.
With only the headline and summary available, full specifications, availability dates and the size of the iPhone 18 Pro price increases have not been detailed. What to watch next: whether Apple confirms the iPhone Duo's release markets and whether the pricing draws a competitive response from Samsung and other foldable makers.